Sean Hannity has now lost a total of five corporate sponsors since his Thursday segment questioning the motives of women who have accused men like Alabama senate candidate Roy Moore of sexual misconduct.
Over the weekend, the DNA testing service 23andMe and Nature’s Bounty said they were withdrawing ads from Hannity’s primetime Fox News show — joining previously announced moves by Keurig, Realtor.com, and the plus-size fashion label Eloquii.
Another one-time Hannity advertiser, E-Trade, also issued a statement insisting that it has not run ads on the show in months.
We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise.
— 23andMe (@23andMe) November 10, 2017
Hello. We can confirm that we do not have advertisements running on this program.
— Nature's Bounty (@NaturesBounty) November 11, 2017
Hello, we have not ran advertising on this program for months and have no plans to do so in the future.
— E*TRADE (@etrade) November 10, 2017
Keurig, Realtor.com, and Eloquii dumped the program over the weekend, as TheWrap previously reported. The move to pressure advertisers to drop Hannity is a favored tactic of Media Matters for America president Angelo Carusone, who had been leading a very public campaign on Twitter to advance his cause.